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BRAZIL - JOLLY ROGER

Poids - Weight | 300g

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BROWNIE + HAZELNUT + CREAMY

Our classic and undefeated coffee, Jolly Roger, offers a balanced, sweet, comforting, and accessible cup. It's a symbol of a long-lasting partnership at origin and everyone's favorite. 

SOURCING

ORIGIN Carmo de Paranaíba, Cerrado Mineiro, Minas Gerais, Brazil
PRODUCERS Ana Cecilia & Lúcio Godim Velloso
FARM São Luiz
VARIETALS Red and yellow Catuai, Guará
PROCESS Pulped natural
ALTITUDE 1050 to 1160 MASL
PARTNERS Crop to Cup, Aequitas
LOT SIZE PURCHASED 66 000 KG
FOB 2.40$ US/LB
PRICE DELIVERED 4.55$ CAD/LB
RELATIONSHIP 6 years
The Pledge : transparency.coffee

In August 2019, in the company of Maya from Crop to Cup, our importing partner, we travelled to the Brazilian coffee-growing region of Cerrado Mineiro to the Sao Luiz farm where we met Fausto do Espirito Santo Velloso and his two children Ana Cecilia and Lúcio Gondim, producers of our Joyeux Roger. This is our longest-standing relationship with a coffee farm, enabling us to offer you, for the sixth year running, this classic must-have!

The Cerrado Mineiro's new reputation for coffee has been earned, in many ways, by the work done at the Sao Luiz estate. Having been the first in the region to implement the natural pulped process 20 years ago, they have greatly increased the quality of their beans and thus contributed to the rise of Brazilian coffee in the sphere of specialty coffee. Now certified " Designation of Origin ", coffees from this part of the state of Minas Gerais are more easily traceable, allowing great transparency as to origin, farmers and production methods.

Ana left a career in marketing to return to the family business, bringing with her an understanding of what the market wanted. Lucio, trained agronomist, remained in charge of the farm's production. They form a perfect pairing of curiosity and ability and are an excellent example of the future of specialty coffees. Today, they look after 330 hectares of coffee trees, generating an average of 13,000 bags of green beans a year, half of which meet the criteria for high-quality coffee. They recognize that the quality of their beans is no stranger to the richness of the Cerrado Mineiro terroir, nor to the committed work of its dedicated team. Some employees have worked with the family for over 20 years, constantly striving to strengthen and modernize their practices.

They also work with Aequitas, a coffee production and export company founded by Yuki Minani, which is the perfect example of good practices in Brazil, ensuring that all stakeholders are treated with respect and receive the recognition they deserve. All in all, an impressive coffee, which we are proud to continue to offer you!

 

RECOMMENDED PARAMETERS FOR ESPRESSO

GROUND COFFEE 18.5 G
COFFEE IN THE CUP 30 G
EXTRACTION TIME 32 SEC

 

BRAZIL - JOLLY ROGER

Regular Price
$20.00
Sale Price
$20.00
Regular Price
Sold Out
Unit Price
per 

Poids - Weight

300g

Customer Reviews

Based on 3 reviews
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A
Anne-Marie
Notre café pref à la maison!

On a découvert le Joyeux Roger au Paquebot Bélanger et on ne s’en passe plus depuis maintenant plus de 5 ans. On l’utilise avec notre french press à la maison et ça commence tjs bien nos journées. Même depuis qu’on n’habite plus Montréal, on commande encore notre Joyeux Roger en direct de Québec.

J
Julien
Tout ce que je voulais

Ce café est nouveau pour moi et je le trouve vraiment agréable en expresso, il fait mon quotidien ! Je reviendrais pour celui ci et testerai d'autres !

L
Laurence Coulombe
Livraison - café

Excellent café, moulu parfaitement, très bon en latte.

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